21Oct 2017

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Google Will Penalize Websites Lacking SSL Even More

Google wants to kill the unencrypted protocol, and will soon flag every website without SSL as “unsafe.”

 

Google wants everything on the web to be served over a secure HTTPS protocol. That’s why  your Chrome browser will flag all websites without SSL as insecure, displaying a red “x” over a padlock in the URL bar.

But this is not only step google is doing to force webmasters to switch to secure protocol,in 2014 Google   has announced that it will give ranking boost to HTTPS pages over insecure HTTP and for some time pages served over secure https protocol better ranked than pages served over insecure http protocol.now they want to push even more and flag all pages served over http as insecure.To be clear,SSL has very limited impact on ranking and it is counted as “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.”

But in situation when there are many pages competing for same keyword/phrase with similar SEO score(this is very often the case) pages served over HTTPS will rank better than pages served over HTTP.

In other words,when it comes SEO, it is posible to compensate lack of SSL with other SEO signals like quality content,signals from social network ,On page SEO (proper taging,strcture data..etc)…and other.If you want to know more about on page SEO check out this On Page SEO Guide

Now Google is rising this to a higher level,users are very sensitive when it comes security and data protection and flaging your Website as unsecure will hurt you much more than it was before with SEO

ranking.

 

Image result for google penalty ssl even more

 

Should you be concerned about switching from insecure http to secure SSL protocol for SEO purposes? No,but there are few things you need to pay attention. Google is telling it is safe to move from http to https for years. But there are few things you have to do to ensure SEO and traffic doesn’t suffer.

Google has provided the following tips:

 

Migrating from HTTP to HTTPS

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers. See the site move overview page to learn more.

Add the HTTPS property to Search Console; Search Console treats HTTP and HTTPS separately; data for these properties is not shared in Search Console. So if you have pages in both protocols, you must have a separate Search Console property for each one.

Use robust security certificates
    • Get your certificate from a reliable CA that offers technical support.
    • Decide the kind of certificate you need:
      • Single certificate for single secure origin (e.g. www.example.com and example.com).
      • Multi-domain certificate for multiple well-known secure origins (e.g. www.example.com, cdn.example.com, example.co.uk).
      • Wildcard certificate for a secure origin with many dynamic subdomains (e.g. a.example.com, b.example.com).
  • Use server-side 301 redirects

    Redirect your users and search engines to the HTTPS page or resource with server-side 301 HTTP redirects.

  • Verify that your HTTPS pages can be crawled and indexed by Google
    • Do not block your HTTPS pages by robots.txt files.
    • Do not include meta noindex tags in your HTTPS pages.
    • Use Fetch as Google to test that Googlebot can access your pages.

Google Webmaster Tools has also been updated to better handle HTTPS sites and the reporting on them.

Just one more thing: You may want to track your HTTP to HTTPS migration in your google analytics(or other analytics software if not use GA) and in Google Webmaster Tools.

 

 

Image result for google penalty ssl even more

 

Because Google boost SEO ranking for https pages and flag non SSL websites as insecure NelsaHost has included “one click SSL instal” option for all web hosting packages.

Plesk hosting and cPanel hosting now include Free SSL “one click installation” in control panel and users can generate and install SSL directly from control panel in just one click.

For users who prefer comercial paid SSL NelsaHost offer SSL certificates from most popular and most trusted certificate authorities like Comodo,Geo Trust,Symantec and other.

If you need help to switch to SSL safely and install SSL or you need help to decide what kind of SSL is best for your website feel free to contact us and we will do our best to help you.

 

 

Summary
Google Will Penalize Websites Lacking SSL in 2017
Article Name
Google Will Penalize Websites Lacking SSL in 2017
Description
Google Will Penalize Websites Lacking SSL in 2017 even more.In 2014 google annonunced it will boost SEO ranking for pages served over SSL but now it will also flag every page served over insecure http protocol as insecure.
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NelsaHost
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