Before continue reading,if you are not informed about SEO,you should visit our SEO terms and phrases wiki to find out more about certain marketing and technological terms used when we speak about SEO Search Engine Optimisation (SEO) Search Engine Optimisation (SEO) is the process of optimizing a website so it appears on page 1 […]
Search Engine Optimization Terms and Phrases-SEO Wiki
Search engine optimization today represent one of the most important but also hardest tasks for anyone searching for online presence.
With millions new websites published every month,even if you are investing huge amount of money in advertising,today SEO is essential for online success….It is simple,there is no better traffic than organic coming from Search Engines but to convert that traffic to something useful like sales,sign ups,clicks…or what every …your site has to rank high and also for right keywords.
But before you can digg deeper about SEO,first you have to learn some important terms and phrases,to properly understand different SEO techniques and strategies first you have be able to understand terms and phrases used by SEO experts and find in articles and guides about SEO.
Here you will find some of the most used terms and phrases in SEO industry,explained in short and simple manner .
We’ll take you through the definitions of each heading so you can understand and answer to different questions related to SEO.
The process of analyzing your prospects domain using various criteria as displayed in the Site Audit.
An SEO tool (web site)we use in order to gather more external data regarding your prospect’s website.
▪ Citation Flow:
CitationFlow is a score between 0-100 which helps to measure the link equity or “power” the website or link carries.
▪ Trust Flow:
Trust Flow, is a score based on quality, on a scale between 0-100. Majestic collated many trusted seed sites based on a manual review of the web. This process forms the foundation of Majestic Trust Flow.
An incoming hyperlink from one web page to another website.
▪ Indexed URL:
Indicates the number of URLs that have been indexed in Google Search Result Pages.
Analysis of your prospect’s Social Media signals.
▪ Facebook Likes:
Indicates how many times the website has received Facebook Like signals.
▪ Facebook Share
Shows how many times a URL has been shared by users on Facebook.
Shows the amount of Tweets the website has received from users.
Shows the amount of times the website content has been shared on Google Plus.
Google Page Speed
This relates to the amount of time it takes for the website to load on users desktops and on their mobile devices. Why it’s important:It forms part of the Google Algorithm because it affects usability.
Analysis of all the on-page and off-page ranking factors of your prospect’s website.
Robots and robots.txt
Checks that the robots.txt file is correctly installed on the website. Why it’s important: Incorrect installation could prevent Google from indexing the website.
Checks for attributes present in manually generated XML sitemaps. Why it’s important: It makes it easier for Google to find your site’s pages in order to index in the search engine result pages.
Checks that the website redirects from either www or without, to one or the other. Why it’s important:It is one of the on-page ranking factors stipulated by Google. If your site resolve(work without redirect) on domain.com and www.domain.com than technically those are 2 different websites for search engines.
It is best practice to chose one url(www or non-www)and than redirect second one with 301 or you can set www to be CNAME instead A record(subdomain/hostname).
Meta Data: HTML attributes that provide concise explanations of the contents of web pages and shows up in search engine results pages.Each of the below items get checked for length and keyword usage:
Why it’s important: It’s a ranking factor and it also determines click through rate on your pages in the search engine result pages.
Checks that the alt attribution is optimized. Why it’s important:It affects rankings and usability.Only way Search engine can index your image is by caption,description and alt tag,also alt tags are used when image is not available,used by blind persons and devices intended for them…
Checks that the headings tags are optimized in terms of keywords and structure. Why it’s important: Heading tags indicate the importance of content which is useful to search engines as well as users.
Flash: Checks for any flash elements on the website. Why it’s important:Search engines cannot crawl flash elements.
Checks for the presence of a blog as well as the blog structure as viewed by a bot. Why it’s important: Your website content is a ranking factor and your blog is a great place to add new, fresh content for Google to index regularly.
Checks for the amount of words on the homepage, as well as the Keyword Density. Why it’s important:Content is a very important ranking factor.
Google Webmaster Tools
Checks that Webmaster Tools has been installed on the website. Why it’s important: This is an important tracking and site informational tool that helps with your marketing efforts.
Checks that Google Analytics has been installed on the website. Why it’s important: This is an important tracking and site informational tool that helps with your marketing efforts.
Backlinks to your site
Lists backlinks pointing to your website. Why it’s important:It is one of the most important ranking factors.
The Audit Report
It is an important tool that can help you detect and fix errors and negative SEO ranking factors more effectively, if used correctly..of course.It is basically complete SEO analysis of your website.
Different SEO agencies have different tools but mostly it will scan your site for;
Google Webmaster Tools
You can check our SEO packages for more details about what is included .