27Apr 2019




Search Engine Optimisation (SEO)-Everything you need to know!


Before continue reading,if you are not informed about SEO,you should visit our SEO terms and phrases wiki to find out more about certain marketing and technological terms used when we speak about SEO


Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the process of optimizing a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use when searching for the products and services that the business and website attempt to sell

• These results appear in the organic listings, not the paid listings and not the maps listings

• So the idea with this is that when people are searching for your client’s products, they find the client’s business we are doing SEO for first and contact them about doing business.

• I.E. In positioning your client’s website on the top of Google for the keywords people use when searching for the their products and services, they will enjoy free targeted traffic from the search engines

• Another part of SEO, often ignored, is optimizing a client’s brand on search engines when people are specifically researching that business. Part of this is reputation management, however, SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not be inaccurate as this can have a negative impact on this. This is why you are required to quality check these parts of the campaign

• Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for a client’s product. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising

• Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic


SEO Is Successful When:
• Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions

• This will be reported on with the monthly SEO Ranking report
• Typically this will also mean an increase in organic (free), search-driven traffic to the website

• This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given)
• A successful SEO campaign will also ensure that the client’s business is represented strongly and professionally when people search for the business specifically

• These are the basics of a reputation management campaign

• There are many listings for the business in business directories etc, taking most places in Google page 1

• All entries related to the client’s brand are written professionally and correctly represent the client’s key messages (this depends on your adherence to appropriate quality checks)


SEO Limitations
• SEO as a service is designed to “optimize” the way a website (and the business it supports) performs in the search engines

• SEO really should only be seen as a foundational (albeit an important one) building block to a robust marketing strategy

• SEO does not do anything outside the relationship between the search engines and websites • Typically (but not always) this translates into an improvement in traffic to the website

• A limitation of SEO is that this is not always the case. In some industries, there is limited “stock” for search traffic

• Assuming a successful campaign does send more traffic to a website, the next limitation of SEO is that it does not take responsibility for converting that search traffic into more or better leads. In fact, the implementation of an SEO campaign may even work against this

• Conversion rate optimization is the service which creates value here. This can be invaluable when working together with meaningful SEO

• SEO does not build a database for prospect nurturing. Nor does it nurture

• SEO is not part of a sales process either it does not convert leads to sales

• The major players can also randomly change the rules, resulting in degradation of results. You should be prepared for this with a communication strategy for clients in the offchance Google has a major shift in the future


SEO What’s Next
• Success in SEO will result in an end client’s website being highly visible in search engines and with all else being equal, result in an increase of free, search-driven traffic to the client’s website

• Conversion Rate Optimisation is a logical next service to offer a client. This service will look specifically at the way the website interacts with the traffic it receives (from all sources) and endeavors to improve the way the website uses traffic, maximizing lead generation

• If SEO is resulting in positive lead generation, an AdWords campaign will complement this by generating more traffic (AdWords traffic tends to be additional, incremental to SEO traffic. It is an extra rather than a replacement of)

• The AdWords conversion rate should be higher than SEO as it will be more specific and can be complemented with specific landing pages to support lead generation

• Other digital marketing strategies designed to do the things SEO does can be implemented, such as building a database of prospects, nurturing strategies (email marketing), Social Media lead generation

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Service Type
Provider Name
Fuada Efendije Subasica 53,Zenica,Bosnia and Herzegowina,FBiH-72000,
Telephone No.38761968948
In this service, we identify and fix SEO Issues within your website according to the defined rules of Google for Meta, Visibility, Content, Linking and Images.

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